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OpenApply Admissions Conference "The Admissions Experience"

Hosted at the American School of Milan
Via Karl Marx, 14,
20090 Noverasco di Opera MI,
Italy

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Friday, March 29
 

8:00am

8:30am

Morning Tea & Registration
Friday March 29, 2019 8:30am - 9:00am
Library

9:00am

Welcoming Remarks
Speakers
avatar for MacKenzie Hovermale

MacKenzie Hovermale

OpenApply Director, OpenApply
MacKenzie is the OpenApply Director at Faria Education Group, a leading provider of information systems for international schools, currently supporting over 10,000 schools worldwide. Since joining the OpenApply team, MacKenzie has helped over 300 schools take their admissions online... Read More →



Friday March 29, 2019 9:00am - 9:15am
Library

9:15am

Admissions at the Crossroads of School Culture
There is a defining opportunity at international schools to create the culture of the future through each admission application, admitted student and family, as well as the cultural experiences and competencies each applicant and family bring to a school.  While the common understanding is that a school’s culture is defined by its Mission Statement, academic programs, demographics, and/or extracurricular offerings, we would be remiss to forget that schools are populated by individuals and groups who will ultimately determine the course and culture of the school through their active or inactive participation.
 
This leaves Admissions Directors and their staffs at the crossroads of competing interests, both internally and externally, as families jockey for admission to international schools, while addressing the internal interests of admitting the “right” student(s). Admissions Directors and their staffs are so often caught in the middle between competing interests of applicants while balancing the fundamental interests of the school in academics, finance, culture, philosophy and advancement, just to name a few. This discussion will focus on why Admissions Directors and staff are so critical to the futures and cultures of their respective schools, the balancing acts they face and why defining the culture of admissions should be a part of any strategic conversation at international schools.

Speakers
avatar for Michael Smith

Michael Smith

Director, American School of Valencia
Michael L. Smith is serving in his sixth year as the Director of the American School of Valencia, an international school with 850 students from 44 countries, after serving as a Head of School in Barcelona, Spain and Naples, Florida. Smith has made international education his profession... Read More →



Friday March 29, 2019 9:15am - 10:00am
Library

10:00am

Admissions & Inclusion
Anyone involved in admissions and support services will have noticed the changing admissions landscape with increasing numbers of applications coming from students with additional learning needs, either EAL or Learning Support. From her dual perspective as a learning support specialist who has also been a Director of Admissions, Sandra Helmig will explore ways to enable Admissions Offices to be able to acquire the relevant information those schools with an inclusive mission need in order to make 'best fit' admissions decisions. In her work, Sandra continues to navigate that grey area between operations and education, which have complementary but also at times clashing functions. Rather than providing 'the answer', Sandra will provide some first-hand insights and tested interventions which schools can adapt to their context to ensure their inclusive mission is achieved.

Speakers
avatar for Sandra Helmig

Sandra Helmig

High School Learning Support Teacher, Inter-Community School Zurich
Sandra is currently in her second year as a  High School Learning Support teacher at the Inter-Community School, Zürich, where she just completed a project on management in admissions. Previous to this she worked for six years as the Director of Admissions at NIST International... Read More →



Friday March 29, 2019 10:00am - 10:50am
Library

10:50am

Coffee Break
Friday March 29, 2019 10:50am - 11:20am
Library

11:20am

The ISB Experience Room After 1 Year: Lessons Learned
It has now been a little over one year since the International School of Brussels' Admissions Team inaugurated its ISB Experience Room for prospective families. The interactive meeting room models the kind of teaching and learning going on at ISB, gives voice to all family members and enables Admissions Officers to customize conversations and tours based on what is most important for the families when they are looking for an International School. Robin Berting and Sara Sulaimani will share their reflections on the project after its first year based on both concrete data and anecdotes. Participants will also be encouraged to consider how they might remodel admissions interviews and tours at their own schools by looking at them from a fresh new angle. 

Speakers
avatar for Sara Sulaimani

Sara Sulaimani

Admissions Officer, International School of Brussels
Sara is in her 10th year as the Admissions Officer at the International School of Brussels. She attended ISB as a student, then university in the US before starting her career as an Art Producer for a large advertising agency in Los Angeles. She transferred with the agency back to... Read More →
avatar for Robin Berting

Robin Berting

Admissions Manager, International School of Brussels
Robin Berting has been Admissions Manager at the International School of Brussels since 2014. He had previously worked in schools in Spain, South Korea and Canada - first as a teacher and then in admissions.  Robin has presented at admissions conferences and/or has written articles... Read More →



Friday March 29, 2019 11:20am - 12:10pm
Library

12:10pm

Lunch
Friday March 29, 2019 12:10pm - 1:10pm
American School of Milan

1:10pm

Workshop 1.1: OpenApply Demonstration
This session will provide a high-level overview of OpenApply to delegates who have not seen the system before. You may be considering adopting OpenApply, or you may simply want to compare how other schools are managing their admissions process using dedicated software. There will be plenty of opportunities to ask questions throughout, as well as the ability to sign up for a 1-2-1 demonstration with Ashley if you would like to learn more in the context of your own school.

Speakers
avatar for Ashley Kirk

Ashley Kirk

Regional Sales Manager, EMEA, OpenApply


Friday March 29, 2019 1:10pm - 2:00pm
Breakout Room 1

1:10pm

Workshop 1.2: Insights & Analytics for Admissions and Marketing
Speakers
avatar for Greg Sturm

Greg Sturm

Marketing Manager, OpenApply
avatar for Tom Kirby

Tom Kirby

Senior Implementation Specialist, OpenApply
I am a Senior Implementation Specialist for OpenApply, responsible for OpenApply training and support, and for implementing OpenApply with our new schools in Europe, Middle East and Africa. Feel free to ask me anything about OpenApply!



Friday March 29, 2019 1:10pm - 2:00pm
Breakout Room 2

2:00pm

Short Break
Friday March 29, 2019 2:00pm - 2:10pm
American School of Milan

2:10pm

Workshop 2.1: When Admissions and Marketing Collide: Optimizing the Admissions Process through Marketing Automation
As digital tools have evolved, so has the need for admissions and marketing to collaborate more closely together.  In this session we will discuss the concepts around inbound marketing and how marketing automation improves the admissions process.  With Finalsite’s partnership with OpenApply your school’s admissions team can create a seamless and complete online admission funnel that will ultimately lead to higher enrollment with an increase in efficiency and productivity for both your admissions office and prospective families along every step of the process.

Speakers
avatar for Debbie Eisenach

Debbie Eisenach

International Marketing Manager, Finalsite



Friday March 29, 2019 2:10pm - 3:00pm
Breakout Room 1

2:10pm

Workshop 2.2: Family Friendly Re-Enrolment
Speakers
avatar for Tom Kirby

Tom Kirby

Senior Implementation Specialist, OpenApply
I am a Senior Implementation Specialist for OpenApply, responsible for OpenApply training and support, and for implementing OpenApply with our new schools in Europe, Middle East and Africa. Feel free to ask me anything about OpenApply!



Friday March 29, 2019 2:10pm - 3:00pm
Breakout Room 2

3:00pm

Short Break
Friday March 29, 2019 3:00pm - 3:10pm
American School of Milan

3:10pm

Unconference
Speakers
avatar for Jessica Fortin

Jessica Fortin

Admissions Director, International Community School of Addis Ababa
As Admissions Director at the International Community School of Addis Ababa, Ethiopia, Jess has experienced the excitement and challenges of an ever-changing school. Over her 12 years at ICS, the school has more than doubled in size, as the country develops and the reputation of the... Read More →



Friday March 29, 2019 3:10pm - 4:10pm
Library

4:10pm

6:00pm

Happy Hour at Identità Golose
We are hosting a Happy Hour from 6pm to 8pm at Identità Golose.

You can easily go from the Grand Visconti Palace to Identità Golose by metro line 3 from Lodi T.i.b.b. station to Montenapoleone station. The whole trip should take around 15 minutes. Please meet up with us there at 6pm!

See map with directions attached.


Friday March 29, 2019 6:00pm - 8:00pm
IDENTITA' GOLOSE Via Romagnosi, 3, 20121 Milano MI, Italy
 
Saturday, March 30
 

8:00am

8:30am

Morning Tea & Registration
Saturday March 30, 2019 8:30am - 8:45am
Library

8:45am

Company Update, Product Roadmap & New Features
Speakers
avatar for MacKenzie Hovermale

MacKenzie Hovermale

OpenApply Director, OpenApply
MacKenzie is the OpenApply Director at Faria Education Group, a leading provider of information systems for international schools, currently supporting over 10,000 schools worldwide. Since joining the OpenApply team, MacKenzie has helped over 300 schools take their admissions online... Read More →



Saturday March 30, 2019 8:45am - 9:15am
Library

9:15am

ASM & OpenApply
Speakers
avatar for Sara Griffith

Sara Griffith

Director of Admissions and Advancement, American School of Milan
Sara Griffith is responsible for admissions at ASM and joined ASM at the start of the 2011/12 academic year. She grew up in the Boston area but now calls Milan her home. She received a Masters of International Business Studies from the University of South Carolina, Columbia and holds... Read More →


Saturday March 30, 2019 9:15am - 9:45am
Library

9:45am

Short Break
Saturday March 30, 2019 9:45am - 9:55am
Library

9:55am

Admissions Experience & Data Privacy/Protection
Speakers
avatar for Miguel Martinez Hernando

Miguel Martinez Hernando

Admissions Coordinator / Data Protection Officer, Benjamin Franklin International School
Currently working as Admissions Coordinator at Benjamin Franklin International School (BFIS), considered one of the best international schools in Spain offering American education and the IBDP to students from over 51 different nationalities. Besides my job at BFIS, I'm also an Attorney... Read More →



Saturday March 30, 2019 9:55am - 10:45am
Library

10:45am

Coffee Break
Saturday March 30, 2019 10:45am - 11:00am
Library

11:00am

Factors Affecting Enrolment Growth
Speakers
avatar for Claudine Hakim

Claudine Hakim

Head of Admissions & Transitions, International School of London
Claudine Hakim is Head of Admissions, Transitions and External Relations at the International School of London (ISL) UK schools. She was the founding Head of Secondary at ISL Surrey and leader of the award winning Crossroads Transitions programme. Claudine also leads the Student Support... Read More →



Saturday March 30, 2019 11:00am - 11:50am
Library

11:50am

Lunch & School Tour
Saturday March 30, 2019 11:50am - 1:10pm
American School of Milan

1:10pm

Workshop 3.1: OpenApply Spring Features
Get a sneak peek into the exciting new features OpenApply currently has in the works for this spring. Learn about new tools for agents, updates to events, and more!

Speakers
avatar for MacKenzie Hovermale

MacKenzie Hovermale

OpenApply Director, OpenApply
MacKenzie is the OpenApply Director at Faria Education Group, a leading provider of information systems for international schools, currently supporting over 10,000 schools worldwide. Since joining the OpenApply team, MacKenzie has helped over 300 schools take their admissions online... Read More →



Saturday March 30, 2019 1:10pm - 2:00pm
Breakout Room 1

1:10pm

Workshop 3.2: Parent Journey
Speakers
avatar for Tom Kirby

Tom Kirby

Senior Implementation Specialist, OpenApply
I am a Senior Implementation Specialist for OpenApply, responsible for OpenApply training and support, and for implementing OpenApply with our new schools in Europe, Middle East and Africa. Feel free to ask me anything about OpenApply!



Saturday March 30, 2019 1:10pm - 2:00pm
Breakout Room 2

2:00pm

Short Break
Saturday March 30, 2019 2:00pm - 2:10pm
American School of Milan

2:10pm

Workshop 4.1: Data Flow
Speakers
avatar for MacKenzie Hovermale

MacKenzie Hovermale

OpenApply Director, OpenApply
MacKenzie is the OpenApply Director at Faria Education Group, a leading provider of information systems for international schools, currently supporting over 10,000 schools worldwide. Since joining the OpenApply team, MacKenzie has helped over 300 schools take their admissions online... Read More →



Saturday March 30, 2019 2:10pm - 3:00pm
Breakout Room 1

2:10pm

Workshop 4.2: Reviewing Applicants
Speakers
avatar for Ashley Kirk

Ashley Kirk

Regional Sales Manager, EMEA, OpenApply



Saturday March 30, 2019 2:10pm - 3:00pm
Breakout Room 2

3:00pm

Closing & Wrap-Up Activity
Speakers
avatar for MacKenzie Hovermale

MacKenzie Hovermale

OpenApply Director, OpenApply
MacKenzie is the OpenApply Director at Faria Education Group, a leading provider of information systems for international schools, currently supporting over 10,000 schools worldwide. Since joining the OpenApply team, MacKenzie has helped over 300 schools take their admissions online... Read More →


Saturday March 30, 2019 3:00pm - 3:30pm
American School of Milan

3:30pm