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OpenApply Admissions Conference "The Admissions Experience"

Hosted at the American School of Milan
Via Karl Marx, 14,
20090 Noverasco di Opera MI,
Italy

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Friday, March 29 • 2:10pm - 3:00pm
Workshop 2.1: When Admissions and Marketing Collide: Optimizing the Admissions Process through Marketing Automation

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As digital tools have evolved, so has the need for admissions and marketing to collaborate more closely together.  In this session we will discuss the concepts around inbound marketing and how marketing automation improves the admissions process.  With Finalsite’s partnership with OpenApply your school’s admissions team can create a seamless and complete online admission funnel that will ultimately lead to higher enrollment with an increase in efficiency and productivity for both your admissions office and prospective families along every step of the process.

Speakers
avatar for Debbie Eisenach

Debbie Eisenach

International Marketing Manager, Finalsite
American living abroad for many years. Happy to talk: IB - my 3 kids survived, inline skating, Singapore or Berlin, US college admissions, and if you want to talk school websites, marketing and communication, stop by the Finalsite Booth or join my presentation!



Friday March 29, 2019 2:10pm - 3:00pm PDT
Breakout Room 1